This one hurts a little.
Minute Maid is officially discontinuing its frozen juice concentrates in Canada and the U.S., bringing an end to a freezer-aisle staple that raised generations. Coca-Cola says it’s due to declining demand, which is corporate speak for “people forgot how to use a can opener.”
By April, frozen orange juice, lemonade, Fruitopia fruit punch, and Five Alive will quietly disappear — taking with them memories of parents yelling, “Did you add water?” and kids drinking juice that was either way too strong or basically orange-flavoured hope.
Frozen juice taught us patience, math, and disappointment. It was cheaper, lasted forever, and somehow tasted better when poured from a scratched plastic pitcher.
RIP frozen concentrate. You deserved better than this
Comments