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CALGARY— Alberta is drawing international attention after appearing prominently in a globally streamed Netflix romantic comedy, with the provincial government saying the exposure is boosting tourism interest and supporting economic growth.
The series Can This Love Be Translated?, released Jan. 16, features scenes filmed in Alberta, including locations in Calgary, Drumheller’s Badlands and the Rocky Mountains. The province says the mid-season setting introduces Alberta landscapes to millions of international viewers.
Tourism and Sport Minister Andrew Boitchenko said productions filmed in Alberta help raise the province’s profile as a travel destination and a competitive filming location, while supporting local businesses and job creation.
The government says Travel Alberta has invested in promoting the province as a filming destination and worked to attract international productions, including Can This Love Be Translated?. Officials say the exposure has reached audiences in markets such as South Korea, Japan, Mexico and France.
Travel Alberta chief marketing officer Tannis Gaffney said the organization worked with partners to bring the production to Alberta and is focused on converting international screen exposure into visitor growth, particularly in South Korea, which the province considers a growing tourism market.
The province says maintaining international relationships remains a priority, pointing to a trade and tourism mission to South Korea in September that included meetings with media and industry partners.
Arts, Culture and Status of Women Minister Tanya Fir said Alberta’s landscapes and production workforce continue to attract film and television projects, contributing to economic growth and reinforcing the province’s role in the screen industry.
The government says more than 60 per cent of Alberta-made film and television projects are filmed in small cities, towns or rural areas, supporting tourism operators and local businesses. In 2023, Alberta’s film and television sector contributed $1.25 billion to the economy and supported more than 9,000 jobs, according to provincial figures.
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